Performance Tracking

Genesee Valley Web Marketing (GVWM) ensures that you know exactly how many leads, customers and sales each of your advertising channels are generating.

CALL TRACKING

Whether advertising online or off, a phone call represents the ideal results for many businesses, particularly in the service industry. GVWM acquires and manages an inventory of phone numbers to transparently identify the advertising source that is ultimately reponsible for generation of the phone call.

SALES TRACKING
For businesses where the goal is to bring customers in the door, the utlimate measure of advertising success is not a website click, email or phone call, it is making a sale. GVWM creates and manages advertising conversion campaigns, including coupons and customer loyalty programs.

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ONLINE TRACKING

WEBSITE VISITORS

We track the number of visitors to your website, as well as where they are coming from, what pages they are viewing and how they are getting to the site and generate a monthly report detailing the trends and identifying areas for improvement.

CALL TRACKING

ALWAYS KNOW WHICH HALF...

"Half the money I spend on

advertising is wasted; the trouble

is I don't know which half."

- John Wanamaker

GVWM has made this saying obsolete, as you can now identify which specific advertisements give your business the best Return on Investment (ROI), allowing you to spend more where it counts and less where it doesn't.

VIRTUAL PHONE NUMBERS

We acquire virtual call tracking phone numbers for each advertising channel and manage their usage to ensure a seamless and transparent call experience for the customer, that also allows us to track those calls and their quality over time.

SALES TRACKING

TRACKABLE COUPONS

We dynamically create coupons that, when used, can be tracked back to specific advertising channels to identify which ones bring in the most customers and which ones generate the most sales revenue.